Target Visual

Reveal the 'big picture' in a strategy visual.
Zielbild Christian Freydank

Goal & target visuals, plus learning and change maps are not only powerful top-down methods of communication that allow you to communicate company-wide strategies. They can also give you the chance to initiate strong impulses for change and transformation in your organization. And employees and leaders have orientation in uncertain times.

Goals visualized work from the inside

Best Prospects

A second glance counts here. And each one thereafter.
Explainas Erklärfilm

But let’s first look at the qualities of this medium, which sets it apart: They offer great advantages over classic media such as PowerPoint or text-heavy brochures, especially when it comes to communicating goals and visions. While PowerPoint presentations are linear - slide by slide - target images show the whole - i.e. the "BIG Picture". In this way, correlations quickly become clear. And people can identify with the goal.

strategy visualizations
Why the use of target images is a useful addition to change: They activate and stimulate reflection. In addition, they promote dialogue in your organization and contribute to the exchange of all participants. That is why we recommend the use of target images especially when you want to provide orientation, convey knowledge or show connections.
  • A visualized goal explains why change is needed in an organization.
  • A goal visual helps communicate your company's vision.
  • A target picture shows which processes are relevant on the path to the target.
  • A target visual connects the thoughts of the participants with questioning the 'why' - and provides answers.
  • A target visual supports executives in decision making, as well as the company in its strategic orientation or in its communication with customers.

Define your target image - in co-creation.
And how do we achieve the best possible result with such a change or learning map - sometimes also called insight picture or dialogue picture?

Success is what follows: First, the participants need to understand the "why". In the next step, we design together with you in a co-creative approach what it is about and what should be represented.

Among the most important success factors in developing a target image includes definition and planning of concept workshops, user manuals and the roll-out of the visualization. We work on the target image as a tandem of process facilitator and visualizer until roll-out.

Well planned, perfectly implemented

Target images require careful preparation. And, moreover, a strategy for the dialogue-oriented use of the final image. Because further communication usually differs from the company's established form of communication.
For this to succeed, we create the respective 'product' with you in close contact with several levels of the client company. If the company management is involved, which we strongly recommend, we achieve the greatest possible success.

Final version - Your visual in application

After completion, your target image, your change or learning map, is a tailor-made "one-off". Because you get it individually for your company. The best thing about it: You can reach thousands of employees with it. Thanks to the visual approach, this works as easily as it does quickly - and even globally across languages and cultures.
For example: with a target image, you put people in the position of understanding change measure and thus make them supporters of change.

Whatever you have in mind

Using your target picture you can show what you want to say. In your goal picture people can find answers to questions. A vision become tangible and supports your tactics. Such visuals are motivation and orientation at the same time.
And if you yourself would like to take the pencil in your hand, then we will gladly support you during a live visualization session. Thus a Dialogue Chart can emerge in real time which you can then present to your organization.

What People Say

Fallstudie anfordern

Fordern Sie diese Fallstudie an: Zielbild „Fabrik der Zukunft”
This field is for validation purposes and should be left unchanged.